Lagunitas Brewing Company has successfully and methodically applied Six Sigma methods to its value chain, activity by activity, so that the company can Multiple Choice construct a business model that entails a value proposition based on quality. clearly consider what it will take to overtake rivals with the industry's overall best strategy. assess the extent to which rivals have competitively valuable competencies or capabilities. make major strides in improving the proficiency with which its strategy is executed without sacrificing innovation. increase its bargaining power with suppliers and create better seller-supplier collaborations