Question: LAGUNITAS BREWING COMPANY,INC., 2013 CASE QUESTIONS 1. Using the data in Exh. 4, calculate the sales revenue per barrel of capacity, and ROS (profit divided

LAGUNITAS BREWING COMPANY,INC., 2013 CASE QUESTIONS 1. Using the data in Exh. 4, calculate the sales revenue per barrel of capacity, and ROS (profit divided by sales revenue) for the years 2004-13. What do you conclude from these? 2. So many craft brewers went out of business starting in 1997, but Lagunitas steadily expanded. How do you account for this success? 3. Which generic strategy is Tony Magee pursuing? Which grand strategy/ies? 4. What are the one biggest opportunity and one biggest threat facing Lagunitas, and the causes of each? 5. What are Tony Magees options for dealing with the opportunity and threat? 6. What should Tony Magee do? Why will it succeed?

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