Question: La-Mart, a retail chain, uses recency-frequency-monetary analysis to create monthly mailing lists every month and sends out promotional material to its customers. La-Mart is at

La-Mart, a retail chain, uses recency-frequency-monetary analysis to create monthly mailing lists every month and sends out promotional material to its customers. La-Mart is at which step of its customer relationship management process? identify current customers store and analyze information understand how customers interact gather specific customer information utilize analysis to build customer relationships

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