1- Airlines and hotels (local and global) are planning their programmes and offerings for the spring...

 

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1- Airlines and hotels (local and global) are planning their programmes and offerings for the spring season and want to generate sales. They started to communicate with their customers/guests about their offers. Assuming the role of the marketing communication manager of any airline company OR a hotel a) identify the target market and the communication objectives of your company (20 points) b) the communication/ message strategy that you will use (10 points) c) devise an integrated marketing communication strategy for marketing your offer, i.e. a hotel stay, a destination to a country or a city. How would you communicate your offer? And with which tools? (40 points) Please try to use as many as possible promotion mix elements to communicate your offer through traditional and nontraditional media as well as using alternative/digital media channels. 1- Airlines and hotels (local and global) are planning their programmes and offerings for the spring season and want to generate sales. They started to communicate with their customers/guests about their offers. Assuming the role of the marketing communication manager of any airline company OR a hotel a) identify the target market and the communication objectives of your company (20 points) b) the communication/ message strategy that you will use (10 points) c) devise an integrated marketing communication strategy for marketing your offer, i.e. a hotel stay, a destination to a country or a city. How would you communicate your offer? And with which tools? (40 points) Please try to use as many as possible promotion mix elements to communicate your offer through traditional and nontraditional media as well as using alternative/digital media channels.

Answer rating: 100% (QA)

A Identify the target market and the communication objectives of your company The target market for the airline or hotel company would be individuals or families looking to take a vacation The communi... View the full answer