Last part is complete, please do first part in format similar to what I have posted.

S.O.S. PLEASE HELP *******PLEASE DO REMAINING SECTION FOR BMW****

1. Market segmentation
2. Market targeting
3. Market positioning
4. Products

Perform a narrative of how the strategic marketing elements above are implemented in the marketing of car manufacturer, *****FORD*****, using the above list. Please write under each of the headings provided below in order to obtain maximum points. You may look at the company websites. Also, in order to show how the theory relates to the real world, you may look at academic journals to find relevant information about theories and practice. Additionally, you may look at the brands' websites, annual reports (10K); press releases and other published articles to find relevant information about these brands' strategies, and social media pages for relevant information.

Remember to write in as a research paper (NOT in BULLETS) under each of the headings above and cite your references and sources of information in the text of your narratives and at the end of the entire write up.

**********SAMPLE STUDENT WRITE UP********

Pricing

BMW has always carried the image of a premium player in the market, it offers high end luxury automobiles which are considered a status symbol. The products are priced at a premium compared to its rivals in the same category. The BMW group's other brands like Mini Cooper and Rolls-Royce also have the same pricing strategy.

BMW establishes a luxury pricing to classify itself into the Desirable segment of the market. This pricing strategy in its marketing mix also ensures that the brand does not get diluted, or the positioning of the brand becomes unclear. Continuing this strategy is the pricing of the spares and service costs of BMW automobiles. These are also priced a bit higher than other contemporary brands.

Recently, however, BMW has adopted a flexible pricing philosophy on its entry level vehicles for newer markets, (India, Brazil) where it offers a competitive price for its smaller models. The new 3-Series vehicles from BMW have been priced at an attractive price. This is a great value proposition, enabling buyers to imagine a possibility of owning a luxury segment vehicle. Apart from this they have introduced financial services to its customers which has increased its market potential.

Promotion

BMW has emerged as a globally known and well respected brand for over half a century. The company has been a consistent and innovative advertiser of its products and other offerings. The promotional strategy essentially focuses on aggressive advertising using media channels like TV, online ads, billboards, print ads etc so that it can create and sustain brand awareness and build brand equity on top of it. It has been a close sponsor for various rally racing events and other sports events in order to promote the brand.

BMW promotes many celebrated sports teams and rally racers and has been a constant participant in various international rally races for a long time. They have been a successful team at the F1 races on numerous occasions.

Apart from the F1, BMW has also been a strong contender in the Superbike racing category. Since the beginning of its motorcycle manufacturing in 1923, the company has been actively participating in various racing events. Apart from the participation, the company has been a major organizer of such events globally. These events have led to BMW being recognized as a fast and reliable automobile over the years. Moreover, due to the huge fan following of such racing events across the globe, BMW has found an effective way to reach out to newer markets.

Place

BMWs sales and distribution channels consist of 80% of Car dealers which let the consumer see what cars are available in person and the salesperson can provide personal contact. They can also expand car sales without investing any capital and there will be competitive rates for car dealers. The other 20% of purchases are online because there is no need for physical presence and the car can be customised to the consumers preference through the virtual showroom and later they can pay and obtain the car.

Conclusion

BMW has consistently adjusted it's marketing mix in order to sell cars to different socioeconomic segments, aggressively emphasizing premium segments. BMW pursued the goal of segmenting the premium market by achieving the right fit between consumer behaviour and the marketing mix to maximize sales to that segment. Responding sensitively to unique values and purchasing behavior enabled BMW to transcend intended performance.

To begin with, BMW vehicles sell well to consumers who have high standards for quality, luxury, and performance because BMW builds those attributes into its automobiles. The fact that BMW concentrates on premium segments on a global scale and consistently defines high-end brand identification renders success. Attractive and trendsetting products ranging from the 3 to 7 series that deliberately focus on affluent customers demonstrate the success of the automakers global marketing strategy. The firms global marketing strategy signals leadership through innovation. Initially an aircraft engine manufacturer, BMW incessantly sought an innovative spirit to satisfy the premium markets demands.

Recently emerging demand for clean energy and green environmental factors have rendered many companies to concur with their business strategies with the shifting paradigms of environmental demands. BMWs innovation initiates from the realization of such requirements for clean energy, such as hydrogen. The innovative spirit of BMWs testing of hydrogen-fueled automobiles since 1978 and applying the technology to production demonstrates its futuristic mindset and innovative leadership. BMW creates value, competitive advantage and ramifications of innovation through various marketing efforts heavily committed in the premium segments of significance.