Last week Unit $2,$ you completed the Company Overview. This week for Unit $3,$ you will complete the second page of the Marketing Plan Outline using the template. Please note this is an outline with brief summary sections and not a paper. The section this week focuses on two critical parts of the Marketing Mix $-$ Product and Price. Nike's Inc.

Use the Scenario below:

Review the product offerings of the company selected in Unit $2.$ This is the marketing mix of the company. Using the product mix make assumptions on pricing and product offerings to address the following items:

Does the company offer products or services? Or both?

Describe the products$/$services offered by this company.

Discuss brand strengths, including logo recognition and brand equity.

What do you know about the company$$s pricing strategy? Does it appeal to price only or quality buyers?

Describe how you would approach a pricing strategy for this company.

Determine if the company$$s pricing strategy seems effective based on the information you reviewed.