Last year quite a few fast food restaurants (Wendys, McDonalds, Churches, Popeyes and others) engaged  in a competitive battle for customers with chicken sandwiches . What marketing strategies did fast food restaurants use to try and gain market share for the chicken sandwich? which one do you prefer and why? Is it worth the effort for these fast-food outlets?

Answer rating: 100% (QA)

Fast food restaurants employed various marketing strategies to compete in the chicken sandwich battl... View the full answer