Question: Launching an On - Line Yoga Studio ( Scenario ) Deborah was thinking about what it would take to launch her new business. Like many
Launching an OnLine Yoga Studio Scenario
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to beginnot to mention experiencing both the normal excitement and fear of launching a new enterprise.
Deborah discovered that she could gather together wellknown yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.
In her mind this could lead to the downfall of many mediocre yoga studios in her city and perhaps other cities and make worldclass yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.
Deborah has been paying attention to the yoga world and looking for signals of the changing marketplace. She is being
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