Laxada Marketing launched a new sales promotional program. For every 20 seals of proof of purchase of
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Question:
Laxada Marketing launched a new sales promotional program. For every 20 seals of proof of purchase of their product, customers receive a double-layer reversible umbrella costing P200 each. This umbrella may separately be sold for P300 each. The company estimates that 75% of the seals of proof of purchase reaching the consumer market will be redeemed.
Product sales with seals of proof of purchase - 20,000 units for a total of P12,000,000
Premiums distributed to customers -500 umbrellas
1) How much is the total transaction price is allocated to the premium?
2) What is the amount of additional sales recognized by Laxada upon redemption of premiums
Expert Answer:
Lets break down the information and calculate the answers to each question Total Transaction Price A... View the full answer
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