Question: Leading change BIOGEN IDEC case study Was the Biogen Idec organizational change led through transformational or transactional leadership? Discuss the pros and cons of each

Leading change BIOGEN IDEC case study

  1. Was the Biogen Idec organizational change led through transformational or transactional leadership? Discuss the pros and cons of each possible approach, and support your answer with quotes from the case study.
  2. Revisit the emotional competences listed by Goleman. Which eight do you think would have been most important for the Project Leader at Biogen Idec to have had as strengths?
  3. Kanter (2002) refer to sticky moments in the middle of change. What might have been the sticky moments in the Biogen Idec change process, and what tactics might have been used to overcome these? You may have to use your imagination!

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