Leanne is an efficient and talented marketer working for a publishing house in Auckland Park where she is tasked with talking to media personnel, dealing with authors, and arranging book launches and other events. She has more than five years' experience dealing with authors and has a deep understanding of how to draw customers into buying a specific book. Leanne is currently working on marketing a book by a fresh and talented South African author; she examines the market offering and the value and satisfaction this book will draw from the customers. Which step of the basic marketing process is Leanne working with? $($Select the correct answer.$)$

Building customer relationships

Preparing an integrated marketing plan and programme

Understanding customer needs, wants, and demands

Capturing value from customers

Creating a customer$-$driven market strategy