> learn 1-rod- f2-ythos.content blackboarden.com 1. ASSIGNMENT LEARNING OUTCOMES: Assess the role of branding in the 6Ps of the marketing mix. Identify strategic approaches to building a sustainable brand. Summarize the impact of creating and managing a successful brand to achieve organizational stability and long-term demand. 2. TASK: You are currently working on launching a new brand that is going to mainly sell consumer electronics and gadgets on Amazon but wants to build premium brand equity. Your seniors realize that most top vendors on Amazon who sell high quality products are lacking in the brand building department and they believe that a strong brand can sell the exact same products with better results in terms of customer retention, customer satisfaction and loyalty Your target audience is American and Canadian youths, students at colleges and universities like you. You are still free to specify your audience in terms of lifestyle, motivation, or other psychographic bases, and you are free to choose your own product mix from gadgets to accessories, tools, electronics, your choice. MacBook Air