Learn how to navigate Mintel Reports and identify important data.

Go to our MKTG $321$ Business Library course site $.$ Click on the Market Segmentation tab and click on Mintel Reports. $($If prompted, check the box to acknowledge permissions and prohibitions; then, click Continue.$)$

Search for or scroll down to find "Meal Planning and Preparation $-$ US $-2023."$ Click on the title. Open the Table of Contents by$,$ hovering over the $3$ lines at the top left of your screen. Next, go to the Consumer Insights section$/$Habit Frequency.

$\%$ of males $18-34$ use meal kits $($i$.$e$.,$ Hello Fresh, Blue Apron$).$