Question: Learn It ! 1 1 - 4 Attempts left: 3 The decisions and activities intended to create and maintain a certain concept of the firm's

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The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds are best described as select answer

Which positioning base positions the product based on personality or type of consumer?

Product attribute or feature

Learn It!11-4 Attempts left: 3 The decisions and activities intended to

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