Learning Activity #$2$

$1.$ Check out the image below. Without knowing anything about this product but simply by observing the name and the packaging, identify:

a$.$ Who is their target audience$($s$)?$

b$.$ Why these target audiences were selected?

Support your answer

$2.$ What variables would be useful to segment customers for the following places or services in your city?

Public Aquarium

Starbucks

Ballet Lessons

$3.$ In the McDonald$$s video on segmentation that you watched in class what is the difference between Segment managers $($which is the approach that McDonald$$s uses$)$ versus the more traditional brand managers that many companies use?

$4.$ Say you$$ve got a friend who is an entrepreneur. She$$s making the best software, wine, or whatever, that the world has ever seen. She is certain that everyone will like her new product, so she thinks your idea about segmentation is not necessary. How can you convince her and help her with her business?