Question: Learning Activity #4 Chapter 788 Q#1. As discussed in class list 6 benefits that companies can gain from having a strong brand & brand image.

Learning Activity #4 Chapter 788 Q#1. As

Learning Activity #4 Chapter 788 Q#1. As discussed in class list 6 benefits that companies can gain from having a strong brand & brand image. Q#2. What are the typical 6 steps in the new product development process as discussed in class? Q#3 Identify 5 ways in which companies can extend the life cycle of their products

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