Learning Objective: To have students apply the strategic marketing process to themselves as they seek employment. The strategic marketing process can be applied to products, services, ideas, and even to people - so let's apply marketing to yourself! I Definitions The following marketing terms are referred to in this exercise: Marketing Mix: The marketing manager's controllable factors product, price, promotion, and place that can be used to solve a marketing problem. . . Points of Difference: Those characteristics of a product that make it superior to competitive substitutes. Product Positioning: The place an offering occupies in consumers' minds on important attributes relative to competitive products. Situation Analysis: Taking stock of where a firm or product has been recently, where it is now, and where it is headed in terms of the organization's plans and the external factors and trends affecting it. Strategic Marketing Process: The approach whereby an organization allocates its marketing mix resources to reach its target markets. SWOT Analysis: An acronym describing an organization's appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats. Instructi