Learning Objective: Upon completion of this assignment, students will demonstrate the ability to:

Identify components of the promotional mix and characteristics of each components.

Determine the right promotional tool for the right marketing case.:

Assignment Resources

The only resource that students need to complete this assignment is the e$-$text.

Overview: Firms may use a variety of promotional tools $($including advertising, sales promotion, public relations, personal selling, and direct, online, social media, and mobile$)$ to reach customers with a marketing communication message. Review each prompt below and discuss two promotional tools that would make the most sense for the following products:

A new high protein cereal brand

A software program that targets small business owners

A salon that provides spa services

A nonprofit bike shop

Prompts:

The company launching the high protein cereal has a $$5$M budget. Their goal is to reach as many potential customers across the US as possible. They also want to be able to engage and interact with consumers directly and track views. Which two promotional tool makes the most sense given this information? Make sure to incorporate evidence of learning from the e$-$text$/$lecture to support your choices.

The company promoting the software program wants to showcase the different features that its software program offers. Their goal is to engage and interact directly potential customers directly to promote the product.

The salon wants to increase customer traffic to their storefront in the city during the month of December. Their goal is to double sales during that month as people holiday shop.

A non$-$profit bike shop wants to persuade community members to donate their used bikes to the shop for repair and resale. The goal of the bike shop is to increase donations and build a positive image and reputation with the community.