LEARNING OBJECTIVES

After studying this chapter, you should be able to:

$5-1$ Explain the factors that influence perception.

$5-2$ Describe attribution theory.

$5-3$ Explain the link between perception and decision making.

$5-4$ Contrast the rational model of decision making with bounded rationality and intuition.

$5-5$ Explain how individual differencew decision making.

$5-6$ Contrast the three ethical decisi, criteria.

$5\mathrm{.}7$ Describe the three$-$stage modeld creativity.