Learning Objectives: Examine the direct effects of service on profits. Discussion: To this day, many companies believe
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Question:
Learning Objectives:
Examine the direct effects of service on profits.
Discussion:
To this day, many companies believe that service is a cost rather than a revenue producer. How would you argue the opposite view to support increased funding of services?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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