Learning Objectives:

1. Explain why effective communication is important to your success in todays business environment.
2. Describe the five characteristics of effective business communication
3. Identify eight communication skills that successful employers expect from their employees
4. List five ways in which business communication differs from social communication
5. Describe six strategies for communicating more effectively on the job.
6. Explain what must occur for an audience to successfully receive, decode and respond to messages.
7. Explain four strategies for using communication technology successfully.
8. Discuss the importance of ethics in business communication and differentiate between ethical dilemmas and ethical lapses.