Question: Learning Objectives: Identify forces that will continue to affect the evolution of advertising and integrated brand promotion. Put history to work today. Discussion: What will

Learning Objectives:

Identify forces that will continue to affect the evolution of advertising and integrated brand promotion. Put history to work today.

Discussion:

What will be the next era in advertising?

Some experts predict that smartphones will soon be more important to advertisers than the Internet was during the e-revolution. Identify todays most popular smartphone apps and suggest how advertisers might use them to advertise products and services to target audiences.

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