Question: Learning Objectives: Illustrate differences in types of servicescapes, the roles played by the servicescape, and the implications for strateg y. Discussion: Using your own experiences,

Learning Objectives:

Illustrate differences in types of servicescapes, the roles played by the servicescape, and the implications for strategy.

Discussion:

Using your own experiences, give examples of times when you have been affected cognitively, emotionally, and physiologically by elements of the servicescape (in any service context).

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