Learning objectives:

This case-based study's core objective is to acquaint the students with the marketing mix.

Learning Outcomes:

After attempting this case, the student can use marketing mix tools (4ps) effectively to build strategies.

Scenario:

An interior designer wants to open a brand INTERIO related to interior decoration. The portfolio of his brand will include wallpapers and paintings initially.

He conducted market research for his brand, and as per the research:

Potential customers are a high-paying community (upper class).

Potential customers spend most of their time using social media.

Potential customers always prefer quality products.

The interior design market is competitive, and many sellers are already available.

Point of discussion:

As a marketing student define marketing mix and write a marketing mix (4Ps) in detail based on the above scenario of the INTERIO.

The total marks of this GDB are 05; Defining Marketing mix (1mark) and each point of marketing mix carry1 mark