Question: Learning Outcomes: Ability to carry out objective and scientific analysis of consumers needs and wants (Lo 2.3 & 2.6). Ability to collect, evaluate and synthesize

Learning Outcomes:

  1. Ability to carry out objective and scientific analysis of consumers needs and wants (Lo 2.3 & 2.6).
  2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7).

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