LEARNING PROJECT: COMPANY ANALYSIS AND EVALUATION ASSIGNMENT

INSTRUCTIONS

In this Learning Project $1,$ you will select an organization, or a segment of an organization, and

interview key employees in order to gather information concerning the organization$$s critical

success factors $($CSFs$).$ NOTE: YOU MUST use this SAME company for your Learning Project

$2.$ You MAY NOT use The Balanced Scorecard for Learning Project $2.$

Be sure to inform your interviewees that any proprietary information included in this project will

be kept confidential. You will then develop a SWOT analysis to clarify and aid in the

identification of the organization$$s$/$segment$$s CSFs$.$ The written project requires you to prepare

and submit the following in order:

$1.$ Brief description of the organization$/$segment $(1$ paragraph$)$

$2.$ SWOT analysis in chart form containing the following $4$ categories: Strengths,

Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.

$3.$ Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the $4$

categories identified in the text. For each CSF$,$ explain in a separate column how the

measurement of the CSF will transpire.

$4.$ A discussion of the CSFs chosen for the organization$/$segment $$ Why were these

particular factors selected? Why are they important in accessing the success of the

company? $(23$ pages$)$

$5.$ An evaluation of the organization$/$segment to determine if it is achieving each of the

CSFs$.$ Analyze each CSF and use data from the measures indicated in the Balanced

Scorecard as support for the conclusions. $(23$ pages$)$

Additional guidelines:

$1.$ The project must be at least $5$ pages, excluding the $2$ charts.

$2.$ The project must be written in current APA format.

$3.$ Avoid using first and second person $($e$.$g$.,$I$,$we$,$you$,$ etc.$).$

$4.$ You must reference a minimum of your textbooks and $2$ additional scholarly sources.

Wikipedia, Investopedia, and the like are not considered scholarly sources and should not

be used. $$Popular sources are not considered scholarly sources and should NOT be used$.$

Any use of these sources will be grounds for a $100-$point deduction.

Please be sure to review the Writing Centers webpage $$Choosing Appropriate Resources

for Academic Papers$$ as it specifically outlines Liberty University$$s acceptable

resources.

$5.$ Any personal communication must be cited appropriately within the text; however,

citations of personal communication are not needed for the reference section. You must

explicitly identify the person or persons interviewed, their job title, and position in the

company. This is critical in assessing if that person can make decisions in the company.

$6.$ The project must include a properly formatted cover page.

$7.$ An abstract and table of contents are not needed.

$8.$ If the information within the SWOT chart or the Balanced Scorecard chart needs to be

cited, you may deviate from the current APA format and use superscripts, with the

BUSI $601$

citations placed underneath the chart. This is the only deviation from the current APA

manual that is allowed.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

See the Course Syllabus for the Late Assignment Policy. See the Learning Project: Company