Lee's Artificial Flowers

Part $1$ Unit $5$ Checklist: $($Note that the checklist items are the same for all scenarios.$)$ Report the target market. Create a customer persona for the product using target segments. Research segments using the process of $(1)$ demographic, $(2)$ geographic, $(3)$ psychographic, and $(4)$ behavioral segmentation. Report three sectors with the greatest growth prospects, most profitable customers, and most promising opportunities for the product using scholarly research.$$ Part $2$ Unit $6$ Checklist: Create a value proposition using the scenario company$$s functional, psychological, and monetary value. Prepare a customer value analysis to reveal the company's strengths and weaknesses relative to at least two Describe the concept of positioning. Address three points of difference $($POD$).$ Address three points of parity $($POP$).$ Synthesize your overall marketing strategy that addresses the market segmentation, targeting, and positioning for the product that you developed. Report how your marketing strategy provides a sustainable competitive advantage. Provide support for your reported sustainable competitive advantage.$$ Prepare a positioning statement.