Lemons Co$.$ is a fictitious, high$-$end athletic apparel retailer for women and men. The brand is known for its stylish and high$-$quality items. The company makes a variety of athletic wear, including performance shirts, shorts, and pants. All of their products prominently display their iconic lemon logo $($see below$).$ The company was originally based in Halifax but has expanded to sell its products internationally in both brick and mortar stores and online. Key competitors include Athleta, Lululemon, Nike, and Under Armour. $(10$ points total$)$