Question: Lesco's is evaluating a project that has a different level of risk than the overall firm. This project should be evaluated: 1. using the market
Lesco's is evaluating a project that has a different level of risk than the overall firm. This project should be evaluated:
1. using the market beta.
2. using the overall firm's beta.
3. using a beta commensurate with the project's risks.
4. at the market rate of return.
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