lesson 2

1. Why is it necessary to identify the target market before developing new market under the market study?

2. What is the primary factor to consider in choosing the product? Why

Evaluation:

1. What is the most practical or the cheapest promotional strategy? Explain and give example.

LESOON 3:

Exercises/ Drill:

1. Why is it necessary to engage the services of an engineer in preparing the technical specification of the product or services?

2. Why do you think the selection of a plant location was considered to have long term consequences?

Evaluation:

1. What are the implications of the overhead and direct costs to the selling prices of the product or services?