Question: Lesson 4 was about Data management and analytics in digital business. Assume that you are a small business owner that sells athleisure (casual clothing designed

Lesson 4 was about Data management and analytics

Lesson 4 was about Data management and analytics in digital business.

Assume that you are a small business owner that sells athleisure (casual clothing designed to be worn both for exercising and for general use) online. How would data management and data analytics be used to handle transactional customer data and understand online consumer behaviour that could help your company achieve frictionless business operations? Identify and explain them based on the tools and techniques that we cover in Lesson 4. (12 Marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

You learn to classify and justify the types of e-commerce company based on their levels of digitalness and customer interaction. Describe the appropriate types for the digital businesses mentioned in...

The Customer Value Proposition (CVP) is one of the eight business model components. How do you describe CVP? And how does Mack Weldon apply appropriate ICT infrastructure to support its CVP of...

Which specific Strategic Business Objectives (SBOs) are aligned with being frictionless? Explain your answer. (8 Marks) Striving for a frictionless experience for the customers, employees, suppliers,...

Please read the assignment description and the rubric. Then review and feedback for my assignment submission. Do I need to adjust ? This is rubric Case Study Rubric Criteria Requirements Weight Score...

PART II (1 Page) Analyze One Ethical Problem/Issue NIKE Has Now (or Had Before) Why this is an ethical problem/issue for NIKE Did NIKE handle this ethical problem/issue properly? Can NIKE do better,...

Striving for a frictionless experience for the customers, employees, suppliers, or other stakeholders isnt just something that the digital era has enabled us to do. At this point, its a requirement....

1. Analyze the article Remember to use the analysis tools in your writing ask yourself after reading the article "so what?" and "why is this important?" *** Article: Marketing is important to every...

How would data management and data analytics be used to handle transactional customer data and understand online consumer behaviour that could help Mint House achieve frictionless business...

Lululemon Lululemon, a Canadian upscale, yoga-clothing company located in Vancouver, is expanding into Europe and China while the rest of bricks-and-mortar retail struggles. Forecasted international...

Apsung Ltd produces and sells the AS mobile phone with three models in the range, the AS10, AS20 and the AS30. In the UK Apsung Ltd sells via its own stores located in all major cities as well as to...

The auditor is required by existing auditing standards to observe the clients physical inventory. That requirement could be met by observing the clients annual physical count of inventory, and, in...

Question 6 4 pts You are a portfolio manager at an asset management firm. You receive a bonus from one of your clients for your good work. The gift Should be disclosed to your employer. is not a...

What is an example of constructive feedback? provide reference