Question: LESSON FIVE (Writing, Multimedia & Mobile) 1. Why is the inverted pyramid structure used in news releases? 2. What is the role of mass media

LESSON FIVE (Writing, Multimedia & Mobile)

1. Why is the inverted pyramid structure used in news releases?

2. What is the role of mass media in the formation of public opinion?

3. Analyze how different components of multimedia are integrated for effective communication in PR.

4. Discuss how publics uses and gratifications of mobile media may help drive PR strategy.

5. What about privacy as an ethical value to consider in handling data gleaned from mobile media? What are some concerns?

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