Question: Let s Dish is a meal - preparation service operating in three states. Customers visit a Let s Dish store to select and partially prepare
Lets Dish is a mealpreparation service operating in three states. Customers visit a Lets Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Lets Dish wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations?
Group of answer choices
benefit segmentation
loyalty segmentation
geodemographic segmentation
psychographic segmentation
demographic segmentation
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