Question: Let s think: If Microsoft's return on equity is higher than Apple's, is it due to stronger profits or more aggressive leverage? If its inventory

Let

s think: If Microsoft's return on equity is higher than Apple's, is it due to stronger profits or more aggressive leverage? If its inventory turnover is slower, does that signal inefficient operations or a different business model?

These comparisons invite deeper questions: Why might two successful firms have very different ratios? What story do the numbers tell about each company

s strategy? How do we distinguish between temporary fluctuations and long

-

term trends?

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