Let us take the case sports clothing brand. The sports brand wants to set up abusiness in
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Let us take the case sports clothing brand. The sports brand wants to set up abusiness in selling gym gears. They want to know about in detail about the kind ofclothes people want to wear while exercising in the gym. In naturalistic observation,they started observing people at different gyms and silently learn about the kind ofclothes they prefer to wear. To know more about their choices, they conducted asurvey and distributed questionnaire containing questions like How much wouldthey like to spend on a sports track pant? What color of gym gear do they prefer towear while working out? Answer to these questions will provide them theknowledge that was difficult to obtain through observing. This is __________ research (design) example.
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