Let's apply the concepts that we$$ve learned in this chapter to Panera $$ a fast casual restaurant.

How is Panera positioned $$ which specific positioning strategy do they use?

How is their positioning different from another specific fast$-$casual restaurant?

What primary segmentation type $($of the nine$)$ does Panera use to target primary customers?

Who are Panera$$s primary target market? Pick one.

Aside from this primary type, which other segmentation type might they use?