Question: Let's assume you are developing a questionnaire for your team research project. Suppose you plan to compute the mean values ( central tendency ) of

Let's assume you are developing a questionnaire for your team research project.
Suppose you plan to compute the mean values (central tendency) of consumers' product purchase intention and compare the mean values between two target groups (e.g.,20s vs 30s).
Please elaborate on the measurement scale you will use to measure "consumers' product purchase intention."

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