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TRENDFOLLOWER segment is the highest at $7\%,$ the one disadvantage that this segment has is $...$

It has the lowest purchase rate of all segments.

At $11\%,$ this means you really need to get them when they are in the market to buy since it does not happen as regularly as other segments.

With a small MARKET SIZE and low PURCHASE BEHAVIOR, why would anyone target this as a segment of interest?

The growth rate at $7\%$ is still the higher than any other segment.

With an average selling price of $$70,$ there is solid profit potential.

There are probably fewer competitors targeting the luxury segment than other segments.

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