Let's modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotion program required to generate sufficient demand to boost sales by 20% will need to be: Marketing Costs $ 60,000 (exclusive of commissions) Consumer Advertising $ 63,122 Trade Promotion S 41.324 Sales Promotion S 25,000 The total market for craft beer sold in six packs is about 2.500.000 six packs per year. How much market share will shannon's need to acquire in order to break even on the incremental costs that are anticipated? Express your answer in percent format to two decimal places. For example, 5.00 for five percent or 50 for one-half of one percent. Do not include the percent sign. Assume that price and variable costs per six-pack remain the same as in Q2 Shannon's distributes its beer through a wholesaler, Miller of Denton. The retail selling price for a six- pack of its typical craft beer is $12.00. The retailer's cost per six-pack is $8.00. The wholesaler sells the beer to the retailer for this price. Shannon's sells a six-pack to the wholesaler for $5.40. Shannon's variable costs of production packaging, and distribution are $3.60 per six-pack. Shannon's has the following annual fixed operating and marketing costs: Let's modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotion program required to generate sufficient demand to boost sales by 20% will need to be: Marketing Costs $ 60,000 (exclusive of commissions) Consumer Advertising $ 63,122 Trade Promotion S 41.324 Sales Promotion S 25,000 The total market for craft beer sold in six packs is about 2.500.000 six packs per year. How much market share will shannon's need to acquire in order to break even on the incremental costs that are anticipated? Express your answer in percent format to two decimal places. For example, 5.00 for five percent or 50 for one-half of one percent. Do not include the percent sign. Assume that price and variable costs per six-pack remain the same as in Q2 Shannon's distributes its beer through a wholesaler, Miller of Denton. The retail selling price for a six- pack of its typical craft beer is $12.00. The retailer's cost per six-pack is $8.00. The wholesaler sells the beer to the retailer for this price. Shannon's sells a six-pack to the wholesaler for $5.40. Shannon's variable costs of production packaging, and distribution are $3.60 per six-pack. Shannon's has the following annual fixed operating and marketing costs