Question: Let's say you have the following final data to complete a BCG Matrix for your own company (with divisions A, B and C): Summary Table

Let's say you have the following final data to complete a BCG Matrix for your own company (with divisions A, B and C):

Summary Table for Building a BCG Matrix

Percent Revenue Percent Profits Relative Market Share (%) Industry Revenue Growth Rate (%)
Division A 34 25 50 -10 (minus 10)
Division B 33 25 67 20
Division C 33 50 50 0

Answer the following 6 questions with either "A" or "B" or C or a combination here.

(Number each of your answers):

  1. Which division (circle A, or B, or C) will be positioned in the BCG matrix above the other two?
  2. Which division will be positioned in the BCG matrix below the other two?
  3. Which division will be positioned in the BCG matrix to the left of the other two?
  4. Which division(s) will show the largest circle in the BCG Matrix?
  5. Which division would show the largest pie slice?
  6. Which division would sit exactly between the Cash Cow quadrant and the Dog quadrant?
  7. Which division would you select to implement a more aggressive growth strategy backed by more investment?
  8. Which division would sit exactly in the center of the BCG matrix?
  9. Which division(s) will show the smallest circle in the BCG Matrix?
  10. Which division(s) will be positioned on the right side of the BCG matrix?

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