Question: Let's say you have the following final data to complete a BCG Matrix for your own company (with divisions A, B and C): Summary Table
Let's say you have the following final data to complete a BCG Matrix for your own company (with divisions A, B and C):
Summary Table for Building a BCG Matrix
| Percent Revenue | Percent Profits | Relative Market Share (%) | Industry Revenue Growth Rate (%) | |
| Division A | 34 | 25 | 50 | -10 (minus 10) |
| Division B | 33 | 25 | 67 | 20 |
| Division C | 33 | 50 | 50 | 0 |
Answer the following 6 questions with either "A" or "B" or C or a combination here.
(Number each of your answers):
- Which division (circle A, or B, or C) will be positioned in the BCG matrix above the other two?
- Which division will be positioned in the BCG matrix below the other two?
- Which division will be positioned in the BCG matrix to the left of the other two?
- Which division(s) will show the largest circle in the BCG Matrix?
- Which division would show the largest pie slice?
- Which division would sit exactly between the Cash Cow quadrant and the Dog quadrant?
- Which division would you select to implement a more aggressive growth strategy backed by more investment?
- Which division would sit exactly in the center of the BCG matrix?
- Which division(s) will show the smallest circle in the BCG Matrix?
- Which division(s) will be positioned on the right side of the BCG matrix?
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