Let's think about Apple and Coca Cola from a Blue Ocean perspective. Which of the following statements would be most closely aligned with the philosophy of a Blue Ocean Strategy?

a$.$ Both companies are the dominant players in their respective markets

b$.$ both companies look for opportunities to create new demand

c$.$ the barriers to entry into both markets are so high

d$.$ both firms have logos and are easily identifiable by consumers

e$.$ both companies look for opportunities to compete based on price