Let's use a metric to look at the efficiency of each channel: CE (CHANNEL EFFICIENCY) = (CUSTOMER

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Let's use a metric to look at the efficiency of each channel:

CE (CHANNEL EFFICIENCY) = (CUSTOMER REACH) X (1 − CUT). CUT is expressed as a decimal. What channel nets the highest CE?

For example, the CE for the DIRECT channel is (1,443) X (1 − 0.00) or 1,443. Department Store Discount Retail Chain High End Outdoor University Store

Related Book For answer-question

Financial Management for Public Health and Not for Profit Organizations

ISBN: 978-0132805667

4th edition

Authors: Steven A. Finkler, Thad Calabrese

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Posted Date: Jan 24, 2024 03:00 AM

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Let's use a metric to look at the efficiency of each channel: CE (CHANNEL EFFICIENCY) = (CUSTOMER

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CE Customer Reach x 1 Cut where Cut is expressed as a decimal DIRECT CE 1443 x 1 000 1443 DEPARTMENT ... View the full answer

Financial Management for Public Health and Not for Profit Organizations

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