Leveraging key concepts we discussed in class and readings, discuss the potential of spatial AR for branding.
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Question:
(a) Contrast spatial AR with general AR experiences and explain the statement that "spatial AR experiences are uniquely characterized by their extensiveness and potentiality". Make sure to explain how the unique character of spatial AR can be leveraged for branding purposes. (40 points)
(b) Next, identify and discuss two (2) separate, abstract 'best practices' marketers should keep in mind when developing spatial AR experiences for their brands. Connect your abstract discussion of each 'best practice' to two (2) separate examples — actual or hypothetical — of how product brands, retailers, or movie/TV franchises (not gaming franchises) can leverage spatial AR to their best advantage (i.e, best practice #1 connected to example #1, and best practice #2 connected to example #2). You can utilize any spatial AR experience we discussed in our required videos, readings, or class sessions, as long as it fits the requirements above (i.e., product brand, retailer, movie/TV franchise). This includes all student presentations on spatial AR experiences during class, including your own. (20 points. Structure your answer by each best practice.
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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