Question: Leveraging their study, how might the same insights be applied in launching advertising and relational marketing in both countries, Peru and Canada, but in another

Leveraging their study, how might the same insights be applied in launching advertising and relational marketing in both countries, Peru and Canada, but in another category? Choose a category and discuss how Hofstede's and Inglehart's cultural dimensions might help predict what type of advertising or marketing campaign might be more effective.

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