Libell & Son has made some good moves to help them stay competitive. To help Libell & Son to continue its competitive nature we need you to provide at least two critical success factors that Libell & Son can utilize that will help continue competitive growth. Please define critical success factors and explain the choices you make and how they will help the company.> Libell & Son deal in an industry that has a high level of competition. When you are in an industry that does not have a lot of differentiation within products you have to understand where you can gain a competitive advantage. For our company, we focused on a couple of resources to help strengthen us internally as well as externally. Internally we used development programs to provide training for our employees on different selling techniques as well as customer service techniques. To help expand our competitiveness we partnered with different companies that were not related to Wise Corporation. We had an affiliation with a couple of different meat snack companies, we were affiliated with the broker for Planters Peanuts and the broker for Double Bubble Bubble Gum. These additional products gave us an opportunity to get our foot in the door to sell our mainline which was chips and pretzels. We were able to create value and raise our competitiveness through our most important resource our employees. Through our employees, we were able to sell and display our products so that the customers would have access to them. So, for us, our value chain was the process of purchasing the inventory and then using our employees to get the product out into the market so that customers would have their choice of product or products they wished to purchase.