Question: Licensing and franchising are exactly the same market entry model. Choose what you believe is the best follow-up to this statement according to the content
Licensing and franchising are exactly the same market entry model. Choose what you believe is the best follow-up to this statement according to the content of the course.
| Yes, they are all about someone else producing a companys product or representing its services | ||
| No, licensing consists of having another company produce something your organization does not have any expertise in, while franchising consists of the acquisition of temporary of rights over a product, service or technology. | ||
| Yes, the differences are just in the quality of product manufactured. |
Strategic Alliances.....
| ...will always work well because they allow both organizations to reduce their operating costs. | ||
| ...it is a good way for companies to regulate the prices in a market. | ||
| ...can be an excellent option for companies that identify mutual synergies. |
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