Question: LIFETIME VALUE question Question: Using the multiplier method what is the lifetime value of -super premium customers -premium customers -regular customers problem assumptions: 1 million

LIFETIME VALUE question

Question: Using the multiplier method what is the lifetime value of -super premium customers -premium customers -regular customers

problem assumptions: 1 million customers

50% contribution margin 75% retention rate 10% cost of capital

3 different plans -basic ($40/month, 50% buy basic package) -premium ($65/month, 30% buy a premium package) -super premium ($100/month, 20% add super premium plan)

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