Lights, Camera, Action! Summative Assignment $100$ Points For this assignment, you will be creating promotional materials for a product $($can be a good or service$)$ or a company of your choice. Your promotional materials can focus on informing, persuading, or reminding the customer about the product companyYour work must show a clear understanding of your market segmentation $,$ target market $,$ stage in the product life cycle, branding $,$ pricing, mode of promotion $,$ etc. This project will be submitted as an assignment addressing the steps listed below $.$ You will attach your planning document and your creative work to your assignment $.$ Students are required to review classmates $\text{'}$ posts and reply to two of the classmates identifying and discussing the elements of the classmate's project they found particularly interesting $.$ Planning Stage : a$)$ Use the provided creative brief template to articulate how the materials you create will connect to your promotional strategy $.$ If you select to promote a product $,$ the planning document should focus on the product you promoting $.$ If you select to promote a company $,$ the planning document will focus on the company and what it offers to the target audience $.$ b$)$ Please remember to quote $,$ cite $,$ and reference any information obtained from external sources $.2)$ Execution Stage : a$)$ Create one of the following promotional materials from the list below : Write a news release for the newspaper using the proper format of heading $,$ from $($writer $),$ and the release date $.$ Design a Mobile marketing promotion $)$ Design a social media promotion $)$ Design a billboard v$)$ Produce a $30-$second radio advertisement $)$ Design a direct mail communication Produce a $60-$second television commercial b$)$ Be sure that the promotional material you create reflects the intent documented in the planning document and is appropriate for the target audience $.$ c$)$ Submission Format : You can choose any format $($Word $,$ PowerPoint $,$ Video $,$ or Audio $)$ to upload your assignment