Like final consumers, organizations make purchases to satisfy specific needs, but their basic need is for goods and services that will help them satisfy their own customers or clients. True or False True True False Of the many people involved in making an organizational purchase, the one with the most power is usually the Multiple Choice o user. user. influencer gatekeeper. decider. salesperson. Which of the following is true of the buying behavior of organizational customers? Multiple Choice 0 Organizational buyers are solely influenced by economic factors. o Purchasing managers and others involved in organizational buying decisions do not expect friendly relationships with suppliers. per 0 In organizational buying, the needs of individuals who influence the purchase are not important. 0 Product reliability is a more important concern for final consumers than for organizational customers. Behavioral dimensions like security, status, and a sense of accomplishment affect organizational buying. For many firms, marketing strategy planning is about meeting the needs of organizational customers, not final consumers. True or False True False