Like many businesses looking toward the next generation of consumers, colleges and universities throughout the United States, as well as internationally, are faced with the question - how will the rise of virtual reality and quickly expanding metaverses affect how we attract, enroll and retain students. The 2025 Suffolk University Sawyer Business School Strategic Plan (https://www.suffolk.edu/about/president-leadership/president/strategic-plan) aligns with predictions that Meta and other technology companies will be fully built, with businesses and brands that embraced the new digital medium thriving through consumer connection. You have been selected to be part of a consortium built by Dean Zeng and other SBS leaders to provide strategic recommendations for how the school should prepare for / connsider this new virtual realm of existence.